Securing the 476th District Court Judge Seat

Nereida Lopez-Singleterry for District Court Judge, A Chain Reactions Success Story

This political campaign collaborated with Chain Reactions to precisely target voters, resulting in substantial engagement and cost-effective reach compared to traditional media, and ultimately winning the election.

Their Story

Securing a District Court Judge Seat

‍Nereida Lopez-Singleterry ran for a contested District Court Judge seat in Hidalgo County. Facing tough competition, the campaign needed a competitive edge with an innovative, cost-effective, and efficient strategy. The goal was to reach voters multiple times leading up to the election, ensuring her message resonated with the electorate and ultimately secured the win.

Their Goal

Maximizing Voter Reach with Precision

‍The primary goal was to precisely target a combination of the voter list and residents in Hidalgo County 5-15 times before the election, maximizing the campaign’s impact without the high costs associated with traditional media like direct mail and TV.

Their Solution

Leveraging Digital Precision and Feedback

‍Chain Reactions employed a strategic Facebook ad campaign designed to reach voters where they spend most of their time—on their phones. The solution was multifaceted:

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Precise Targeting

‍Using Facebook’s powerful targeting tools, Chain Reactions was able to do voter matching and mirror the precision of direct mail by showing ads specifically to past voters in Hidalgo County. However, at a fraction of the cost, this digital approach allowed for significantly more impressions—up to 20 views per voter for the cost of one direct mail piece.

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Data-Driven Optimization

‍Throughout the 10-day campaign, Chain Reactions utilized Facebook's detailed performance metrics, including video watch time, brand recall, and engagement rates, to continuously optimize the ads. By testing over 40 variations of images, videos, text, and headlines, the team was able to focus on what resonated most with voters, ensuring that every dollar spent was maximized for effectiveness.

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Mobile-First Approach

Recognizing that Americans spend twice as much time on their phones as on traditional media, the campaign prioritized mobile ads to reach voters where they were most active. This mobile-focused strategy tapped into an under-utilized market for campaigns, where resources are traditionally invested in TV and direct mail. Not only is this approach cheaper, allowing campaign dollars to stretch further, but it also ensures that voters are reached directly where they spend most of their time.

Their Success

Achieving Rapid Growth, Engagement, and Victory

‍The digital strategy executed by Chain Reactions delivered impressive results:

• 10.54 impressions per voter
• 468,698 total views in just 10 days
• 27,787 Facebook page engagements
• 80X cheaper than direct mail, proving the efficiency of digital over traditional media

These achievements not only amplified Nereida Lopez-Singleterry’s campaign but also played a crucial role in securing her victory in the contested District Court Judge race. This success demonstrates the power of precise, data-driven digital marketing in modern political campaigns.

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